Meta ad performance

Mutations OFF (dry-run)

Live CPL (the number that matters)

—

no leads recorded yet

Target

$28.08

Break-even

$35.10

Revenue / lead

$78.00

AOV $260 · margin 45% · lead-to-sale 30% · never treat “no data” as $0.00

Pre-spend readiness gate

NOT READY (0/5)

Live checks from Insights + Pixel APIs. ERROR ≠ WAIT. Checked —

Event health

as of —

Pixel

Unknown

Events / 48h

—

Hours since signal

—

Driver Application

not wired

CAPI

see Events Manager

Conversion funnel

Driver Application custom conversion (CompleteRegistration + content_name=driver). Customer Purchase stays configured but unfunded until supply exists.

Pixel P1

Checking pixel…

Customer landing

https://uniquepickups.com/create-delivery?utm_source=meta&utm_medium=paid&utm_campaign=Unique+Pickups+%E2%80%94+Driver+Application+%28%2414%2Fday%29&utm_content=customer&utm_term=reels&funnel=customer

Driver landing

https://uniquepickups.com/create-account?type=driver&utm_source=meta&utm_medium=paid&utm_campaign=Unique+Pickups+%E2%80%94+Driver+Application+%28%2414%2Fday%29&utm_content=driver&utm_term=reels&funnel=driver

Daily spend & results

no delivery in this period

Campaign → ad set → ad

Sorted by spend. Frequency shows how often people actually see the ads — yours starts near 1.1 when nobody has been retargeted yet.

NameSpendImprReachFreqClicksCTRCPCCPMResultsCPR
No campaign insights for this period.

Addy recommendations

Advisory only — never executed as actions.

Recommendation: Signal is thin. Keep one broad ad set and consolidate budget to build conversion data faster.

Recommendation: No stable CPL yet. Optimize for Driver Application and keep spend steady until at least 10-20 leads are recorded.